Word-wrangler, Northerner and quite-nice person.
Better at writing copy than “About Me” bios.

But here goes. Head of Copy turned freelance warrior, I’ve got over 10 years’ experience in making brands sound better and convincing consumers to behave differently. From ad campaigns to app copy, social posts to point of sale, toolkits to tone of voice guidelines – you name it, I’ve probably had my paws on it at some point.