A Little Extra
Makes a World of Difference
A comprehensive toolkit and messaging framework to promote Marriott Bonvoy’s premium hotel room offering – from little extras to luxury add-ons – across a range of customer touchpoints and channels.
For properties with little extra touches to promote: a simple concept that could be adapted to highlight different room characteristics, audience requirements or trip types. For luxury properties – the ones with world-class attributes, like private pools or exclusive views – the hierarchy shifts to allow for richer storytelling.
